Post by account_disabled on Jan 23, 2024 3:36:48 GMT -5
The story is about the same with freelancers, but at least their prices are lower (and not always). Therefore, the option remains - either to set up advertising yourself, or to hope to find a conscientious and skilled freelancer who will not take half of your budget. If you chose the first option, this article will help you not to make expensive mistakes and get the most out of your small budget. And if the second - then you will be able to monitor the freelancer's work and even help him by following the recommendations on the site. Site preparation Well-designed advertising can provide visitors interested in your goods/services at the lowest possible cost. But whether the visitor will make a purchase depends on the site itself. Therefore, in order not to waste money, it is necessary to make sure that the advertised site meets at least the basic standards of modern sites before starting advertising. You need to check: Site loading speed. Correct display of the site on different devices and browsers.
Correct operation of forms for collecting requests, shopping C Level Executive List carts, if it is an online store, and other functionality that can directly or indirectly affect sales. Availability of contact and other important service information. Landing pages are ready. Correctness of metatags. Setting up web analytics. Now let's go into a little more detail. Download speed The site should load quickly on all major browsers and devices. A slow site is a conversion killer. The user may not wait even 5 seconds, close your site and go to the next one, if your site did not load fast enough. You can check the speed of the site simply by eye or use online services, for example, tools.pingdom.com . Correct arrangement The site must display correctly in all popular browsers and devices. Open the site on several different devices, go through the buyer's journey and make sure that everything is displayed and working correctly.
Relevance of the page It is critically important that the user understands from the first seconds that he has reached the right place and that he is offered what he needs. For this, the first screen of the page should have a clear definition of what you offer. Example: Installation of braces in Kyiv. Delivery of concrete in Moscow from 10 cubic meters. m. Accounting services for FOP and LLC in Odesa. After that, you can tell the details, but not in the form of boring SEO text, saturated with keywords, but in the form of short text abstracts. 1 service = 1 page If you offer several different services, each of them should have its own landing page. For example, you are an interior designer and offer design for both residential and commercial spaces.
Correct operation of forms for collecting requests, shopping C Level Executive List carts, if it is an online store, and other functionality that can directly or indirectly affect sales. Availability of contact and other important service information. Landing pages are ready. Correctness of metatags. Setting up web analytics. Now let's go into a little more detail. Download speed The site should load quickly on all major browsers and devices. A slow site is a conversion killer. The user may not wait even 5 seconds, close your site and go to the next one, if your site did not load fast enough. You can check the speed of the site simply by eye or use online services, for example, tools.pingdom.com . Correct arrangement The site must display correctly in all popular browsers and devices. Open the site on several different devices, go through the buyer's journey and make sure that everything is displayed and working correctly.
Relevance of the page It is critically important that the user understands from the first seconds that he has reached the right place and that he is offered what he needs. For this, the first screen of the page should have a clear definition of what you offer. Example: Installation of braces in Kyiv. Delivery of concrete in Moscow from 10 cubic meters. m. Accounting services for FOP and LLC in Odesa. After that, you can tell the details, but not in the form of boring SEO text, saturated with keywords, but in the form of short text abstracts. 1 service = 1 page If you offer several different services, each of them should have its own landing page. For example, you are an interior designer and offer design for both residential and commercial spaces.